Recruiting College Talent

Auburn University is a hotbed of college student recruiting activity. With more than 140 undergraduate majors and ranked in the top 50 public universities for 23 consecutive years by U.S. News & World Report, companies come from around the globe to Auburn, Alabama to hire talent.

If your company’s goal is to recruit the best and brightest Auburn students, consider some of these strategic and creative recruiting strategies from The Collegiate Hotel’s owner and former student recruiter, to up your game and get your organization noticed at upcoming job fairs and recruiting events.

  1. Get Social!

Today’s grads aren’t scouring the newspaper for employment ads. College students seeking jobs want to connect with potential employers where they are; which is online. Having a social media presence–Twitter, Instagram, Facebook, LinkedIn, etc. is an essential first step but make sure you encourage students to follow you not just visit. Your collateral materials and conversations should always mention your online presence. Success Tip: Intentionally ask every student to follow you to get the latest information on when you will be back on campus or hiring. Also, make sure you invest in mobile recruiting with a mobile-friendly website and application process easy to complete from any device.


  1. Join the Club

College campuses are busy and so are students. Get noticed by connecting with the clubs, associations, and student groups that align with your company’s recruiting strategy. Get to know the club’s leadership to introduce yourself, network with prospective candidates, and position your company as an employer of choice. Success Tip: Host interview workshop at clubs to help members prepare for interviews. This support also creates visibility year-round, not just the few days you are on campus to recruit. A link to all of Auburn’s clubs can be found at Clubs at Auburn University.


  1. Start Early to Rock the Recruitment Fair

The key to any successful recruiting fair is high student turnout in the majors/disciplines/experiences you are looking for. Start marketing your event and presence early. Success Tip: Plan a giveaway outside the college or department you are targeting one week before your big recruitment event. Give away waters and resume kits to get students prepared for your arrival the following week. Use university and club resources, post your event on your SM channels, connect with professors in the specific departments and majors. Flyers still work outside those classes or areas seniors gravitate toward.

  1. Attract Talent with Talent

Students can relate to students not too far removed from college life. Bring a diverse set of people to recruit; those who can easily talk about the company and opportunities, those who are subject matter experts and those who still remember the current professors and classes of your prospective employees. Success Tip: Ask new hires to attend university club meetings and share projects they were actively working so students could relate to the work they would be doing out of school at your company.


It’s never too early to start planning your next recruitment fair. Expand your social media marketing to engage with college students who are majoring in fields that lead to your industry. Start exploring how you can get involved with campus groups. Plan those pre-events to get ready for recruitment day and make sure you have a solid set of employees representing you on the big day. Good luck!

The Collegiate Hotel is one of the convenient hotels near Auburn University campus and provides an ideal location for college recruiters wanting to connect with students. Your trip to Auburn starts with our luxurious lodging, free breakfast and wifi and plenty of space to work. Our complimentary golf cart shuttle can take you right on Auburn’s campus to your location, no university parking pass needed. Our boardroom is an ideal location for interviews and our rooftop patio is the perfect place for a recruiting event to get you noticed with the best and brightest of Auburn. Plan your stay or event today by calling 334-821-2646.